Hilsden Digital's Privacy Policy

The Hilsden Digital website takes user privacy seriously. Our privacy policy will underline how we use your data, how we will communicate with you and how you can opt out from marketing communications. Our site also uses cookies which remember your preferences each time you visit the site, they also tell us what pages you visit during your time on our website. We use this information to improve the quality of our content so you can find services or answers without any issues.

  • Using Our Contact Forms: When you use our contact forms we'll make sure we protect your interests. Hilsden Digital promises to never sell your data to any third parties and by using our contact forms you are NOT automatically opted into any marketing communications. By using our contact forms you consent to receive an email or phone call back from us to the number or email address you provided.

  • Use Of Cookies: The Hilsden Digital website uses cookies. If you're unsure about what cookies are or what purpose they serve, please visit the following link for a full explanation of how they work: All About Cookies

  • How Can You Opt Out Of Marketing Communications? If you're concerned that you haven't been correctly removed from our email newsletter, please use our contact form (citing your email address) and we'll aim to get your details removed within 24 hours.

  • I Have Another Concern, How Can I Get In Touch With You? We take your concerns about privacy and security seriously. If you need to contact us regarding anything that you may be worried about, please use the contact form on our 'Contact Us' page and leave a message. We'll respond to you within 24 hours and help put your mind at ease.

What Kind Of Personal and Business Information Does Hilsden Digital Process:

When you make an enquiry through the Hilsden Digital website we will need to collect additional information about your business in order to provide you with the best possible service. This is done through a document entitled 'Privacy and Rights Documentation' and the information we ask for includes (but may not be limited to):

  • Information About Your Business: Using an onboarding questionnaire (sent as a word document or Google Doc) we'll ask you to fill out information about your business; where you're located, the services you provide, your business address, your business telephone number, any qualifications you hold, where you'd like to be in five years time as a business, the hours you're open, the cost of your services (if applicable)...

  • Google AdWords Login Details: To provide you with information to highlight how our services improve your website's advertising we'll need you to share access with Hilsden Digital in order for us to login and manage your AdWords account each month.

  • Google Analytics Login Details: To provide you with information to highlight how our services improve your website's advertising we'll need you to share access with Hilsden Digital in order for us to login and manage your Google Analytics account each month.

  • Google My Business Login Details: To provide you with information to highlight how our services improve your website's advertising we'll need you to share access with Hilsden Digital in order for us to login and manage your Google My Business account each month.

  • Google Search Console Login Details: To provide you with information to highlight how our services improve your website's advertising we'll need you to share access with Hilsden Digital in order for us to login and manage your Google Search Console account each month.

  • Bing Webmaster Login Details: To provide you with information to highlight how our services improve your website's advertising we'll need you to share access with Hilsden Digital in order for us to login and manage your Bing Webmaster account each month.

  • Bing Places Login Details: To provide you with information to highlight how our services improve your website's advertising we'll need you to share access with Hilsden Digital in order for us to login and manage your Bing Places account each month.

  • Social Media Login Details: Hilsden Digital will require access (if you choose this as part of your service with us) to your businesses Facebook, Twitter, Linkedin and Google+ pages in order to carry out search engine and marketing related changes to these pages (in order to drive more traffic through these channels).

  • Website Hosting Login Details: To carry out changes to your website, on-page content, SEO, AdWords, Bing Ads and Google Analytics we will need you to share the login details to your website hosting company (e.g. Unlimited Web Hosting) in order for us to login to your FTP server and edit your web pages.

  • I.P Address: To create a Google Analytics filter to block your own I.P address and sessions from your I.P address from showing up and corrupting your Google Analytics data (optional but we recommend this) we create an exclude filter to ensure you have accurate, actionable Analytics data.

  • Certain Bank Account Details: Certain bank account details will be needed in order to add payment methods to your Google AdWords or Bing ads account in order for your ads to run. This is done over the phone to avoid sensitive information from being shared as text documents or emails.

  • Email Address and Login Details: We use your email login details to set up email whitelisting on your behalf (if you do not know how to do so) and to check that inbound website leads from your marketing campaigns are not put into spam email folders

  • FTP Login Details: We use your FTP login details to log onto your server to carry out content optimisations, SEO services, AdWords services, Analytics services or the creation of an entirely new website on your behalf.

  • WordPress Login Details: We use your WordPress login details to log onto your server to carry out content optimisations, SEO services, AdWords services, Analytics services or the creation of an entirely new website on your behalf.

  • Hotjar Login Details And Account Access: If you opt to use Hotjar's visitor recordings and heatmap software during your time with Hilsden Digital we will require access to your email address and login password for this service in order to setup the tracking code and pages you wish to create heatmaps for.

  • Tawk.to (Live Chat) Login Details And Account Access: If you opt to have live chat installed on your website Hilsden Digital will require your email login details for this service in order to implement the software code onto the pages of your website.

  • SEMrush Login Details And Account Access: If you use our SEO services we will require your email address login details for SEMrush (we can register on your behalf if you are uncertain) in order to set up a site audit and keyword rank tracking.

  • Your Contact Details: As part of our regular contact with clients we may need to collect a frequently used email address or phone number in order to maintain consistent lines of communication with your business.

What Is The Source Of Your Personal Information:

Hilsden Digital will collect information from the following sources:

  • From Our Contact Forms: When you use a contact form anywhere on the Hilsden Digital website we will use the information provided to assess your request and to get in contact with you regarding our services

  • Direct Emails: When you use our website or social media pages to find out more about Hilsden Digital and the services we offer you may contact us using our direct email address. Information you provide via a direct email will then be used to get back in touch with you and help you with your project.

  • Phone Calls: When you call Hilsden Digital to discuss a project or request or expertise on digital advertising matters we will make note of your contact telephone number and any other information pertinent to your request during the phone call with us.

  • Social Media: When you contact us using social media channels (Facebook, Twitter, Linkedin, Google+ and others) to discuss a project or express interest in our services we will ask for a contact email address, website URL, phone number and name to help you with your request.

What Do We Use Your Personal Information For:

Hilsden Digital will use your information to carry out website optimisations and digital advertising services for your business:

  • Updating Your Website Content: Hilsden Digital will use personal information to improve the clarity of written content, add new images and performance grammatical changes to page text in order to increase the likelihood of a website conversion.

  • Search Engine Optimisation: Hilsden Digital will use personal information to optimise your website for search engines like Google and Bing. This includes targeting on-page keywords, improving written content, carrying out technical optimisations and performing speed optimisations to keep you inline with Google's best practice guidelines.

  • Google AdWords Set Up: Hilsden Digital will use personal information to set up or modify your Google AdWords digital advertising account. This includes setting up conversion tracking, creating text ads, targeting keywords, creating ad extensions and targeting locations near your business.

  • Google Analytics Set Up: Hilsden Digital will use personal information to setup or modify your Google Analytics tracking code. This includes implementing the tracking code throughout your website, setting up goals to help you track performance and setting up filters to provide you with accurate user session data.

  • Bing Ads Set Up: Hilsden Digital will use personal information to set up or modify your Bing Ads digital advertising account. This includes setting up conversion tracking, creating text ads, targeting keywords, creating ad extensions and targeting locations near your business.

  • Updating Your Information: Hilsden Digital will contact you annually to ask you to update the information we have on record regarding your business.

  • To Improve How Hilsden Digital Delivers Our Services: Your information, feedback and testimonial will be used to help us increase our business processes and services.

  • To Invoice You For Our Services: Hilsden Digital will use personal contact information to raise invoices with your businesses for the services we provide.

  • To Perform Marketing and Web Design Tasks On Your Behalf: Hilsden Digital will use personal information to carry our web design and digital advertising tasks on your behalf.

What Are The Legal Grounds For Our Processing Of Your Personal Information:

Hilsden Digital relies on the following legal bases to use your personal information.

  1. To Provide You With Our Business Services:

  2. To provide you with digital advertising and website design services.

    To provide you with analytical and optimisation services.

    To manage digital marketing efforts you express interest in on your behalf.

    To update and provide you updated records of information we use on your behalf.

    To set up analytical, tracking and digital advertising accounts on your behalf (e.g. Hotjar, SEMrush, AdWords, Analytics etc).

  3. When It Is In Our Legitimate Business Interest To Do So:

  4. To adhere to governmental and regulatory best practices with regards to respecting your privacy when you decide to use our services.

    To keep track of staff correspondence with your business to ensure you are treated fairly and kept informed throughout the duration of a project (be it ongoing or single contract).

    To help your business meet and exceed business targets through the services provided by Hilsden Digital.

  5. To Adhere and Comply With Legal Obligations:

  6. Hilsden Digital will take every step to ensure GDPR and legal compliance when working with and providing your business with services.

  7. To Do So With Your Explicit Consent:

  8. To process your personal information with regards to advertising accounts, social media, website related or other general marketing services.

When Does Hilsden Digital Share Your Personal Information With Other Organisations:

Hilsden Digital does not currently share your personal information with any other organisations. If we are ever required legally to share information with an organisation we will inform you as to why and what you options are with regards to this decision.

  • Hilsden Digital Does Not Share Your Data With Third Party Organisations: We do not currently, for any purposes, share your information with any other organisation or third party. If this changes we will update you and our privacy policy to reflect this, and to inform you of what your rights are with regards to these changes.

How Can You Remove Your Consent And How Long Does It Take To Do So:

To withdraw your consent and remove your data you can do the following:

  • Withdrawing Your Information: You can withdraw your consent at any time (though please note this will affect the services we provide you with) by contacting our data protection officer using the following email address: daniel@hilsdendigital.co.uk. You can also refer to your 'Privacy and Rights Documentation' to find out how this will affect your relationship with us. Hilsden Digital will remove your information within one working month of receipt of your request to erase your data with us.

What Actions Should You Take If Your Information Changes:

To make changes to information held by Hilsden Digital you can update us the following ways:

  • Updating Your Information: You can email us to request that we update your records or you can request access to your information and we'll send you a document over via email (or via Google Docs) for you to update.

Do You Have To Provide Hilsden Digital With Personal Information:

Providing Hilsden Digital with your personal information allows us to carry out ongoing and single contract work for your business:

  • Do I Have To Provide My Personal Information: You will have to provide us with personal information in order for us to carry out our digital advertising and web design services as we will be unable to provide our services without certain information. If there is certain optional information you can provide us with we will make it clear that this information is optional (though we may highlight how it may be of benefit to your business).

  • What If I Do Not Wish To Provide Personal Information: That's fine! However, Hilsden Digital will be unable to offer you our digital advertising and web design services as a result.

How Long Is Your Personal Information Retained By Hilsden Digital:

Hilsden Digital will require certain information to provide ongoing monthly services or for single purpose contracts and will need to keep information on record to carry out our digital services without delay:

  • How Long Do We Keep The Information For: For clients that pay us a monthly retainer we will keep your personal information on record until such a time where you choose to take your website or digital advertising services to another provider and away from Hilsden Digital. For clients that use us for one off contracts we will retain a copy of your information for six months from the date we completed the work for you. We do this in case you return to us or if you wish to querey any of the work we carried out on your behalf. You can refer to your 'Privacy and Rights Documentation' for more information on this.

What Are Your Rights Under The New Data Protection Laws (GDPR):

The new data protection laws (GDPR) have been put in place to ensure companies have your explicity consent when carrying out services on your behalf. It means you have the right to be informed, access your information, change it or request deletion of your information within one working month of you making the request:

  • The Right To Be Informed: About the way in which Hilsden Digital processes your personal information and what we use it for.

  • The Right To Have Your Personal Information Updated or Corrected: If our records are inaccurate or if you've recently updated your details you have the right to contact us and request that we update your records, login information and any other personal information that Hilsden Digital may be using to carry out digital advertising and web design services on your behalf.

  • The Right To Object To The Processing Of Your Information: If at any time you are unhappy with the information or method in which Hilsden Digital processes your information you can object to us directly or through the Information Commissioner's Office.

  • The Right To Restrict Processing: You have the right to restrict the frequency and way in which we process your personal information.

  • The Right To Erasure: You have the right to request any or all information held by Hilsden Digital on your behalf to be deleted within one working month of your request.

  • The Right To Request Access: You can make a formal request to access your personal information which is held by Hilsden Digital and we will aim to meet this request within one working month.

  • The Right To Data Portability: You can make a formal request to move, copy or transfer the information held on record by Hilsden Digital. Again, we aim to meet this request within one working month of us receiving your request.

  • The Right To Not Be Included In Automated Decision Making: You have the right to not be included in any process in which decisions are made about your business automatically, and without your consent. The type of automated decisions that may affect you could have potential legal effect on you or affects you in any other significant way.

  • The Right To Lodge A Complaint: You have the right to make a formal complaint to the Information Commissioner's Office by visiting this URL or you can contact Hilsden Digital's data protection officer.

The Right To Object:

Hilsden Digital respects your right to object to any or all ways in which we process your personal information:

  • Objecting To The Way In Which Your Information Is Processed: You can object to certain ways Hilsden Digital processes your information. E.g. if you are unsure if we have a legitimate legal reason to process certain information you can request more information or make a formal objection.

Changing This Privacy Notice:

Hilsden Digital will periodically update this privacy notice and notify you when we do so:

  • Changes To Our Privacy Policy: As the GDPR rolls out Hilsden Digital will continue to make changes to this policy to ensure we comply with new data protection laws and regulations.

Contacting Us Regarding Your Privacy:

Hilsden Digital is available to answer any or all concerns you may have with regards to your privacy when paying for our services:

  • Contact Us: Contact our data protectin officer or use our contact page if you wish to raise any issue with this policy or points contained within your 'Privacy and Rights Documentation'.

GDPR:

Hilsden Digital is in the process of updating privacy practices and the ways in which we gather consent from clients. To read more about the steps we're taking please refer to our GDPR documentation for more information.

Information Collected Through Our Website:

The Hilsden Digital website will collect session data through Google Analytics. This tells us which pages engage you as a customer or provide you with the information you were searching for. We also gain insights on how much time you spend on a single given page and whether or not you made a successful enquiry by using one of our contact forms. We also collect your personal data through our online enquiry forms and is limited to the fields on any given form: your full name, contact number, email address and your request). Should you request a call back from us, we may ask you for the following articles of information depending on what your request is: your full name, email address, website URL, marketing spend, marketing goals and what industry you operate in.

Third-Party Advertising and Analytics:

If ever we advertise for third parties we will make it clear that links are affiliated with certain products or services. Our site uses Google Analytics to help us understand what information and pages you find useful after we have this information we then aim to improve content on these pages or add additional pages to help you get the information or services you need.

  1. Affiliate Links: Hilsden Digital does not currently (14/08/2017) use affiliate links to generate money to keep our site running or promote new services. When this changes, we will clearly state which links on our website are affiliate ones.

  2. Sponsored Content: At this present time (14/08/2017) Hilsden Digital does not run sponsored content. If this ever changes we will mark any and all posts as 'sponsored'.

  3. Analytics: As stated previously, our site uses Analytics to assess the pages you visit while using the Hilsden Digital website and how you find our site through search engines.

Data Retention Period:

While you are an active client of Hilsden Digital we will retain copies of all email correspondance between yourself and us should you ever wish to refer back to emails when you initially start communicating with us. You are an active client if:

  • We Manage Your Website: If you paid for a website using Hilsden Digital we provide content update services free of charge until a time where you decide to move on from us and have your website created elsewhere.

  • We Manage Your Monthly Advertising Accounts: If Hilsden Digital manages your Bing Ads, Google AdWords or Search Engine Optimisation efforts each month (a service billed on a month-to-month basis) then you are considered an active client. We will retain information with regards to advertising platforms, social media and analytical accounts until such a time where you decide to move on from Hilsden Digital and have your advertising managed elsewhere.

  • If you do not meet the above criteria then you are not considered as an active client. If this is your case, Hilsden Digital will retain copies of your email correspondance with for six months before deleting them permanently.

Disclaimers:

The star ratings used on the Hilsden Digital website are taken from our Google My Business, Trustpilot and Facebook pages. These reviews are reflected on a unique basis; meaning we do not use the same review across multiple platforms to inflate our total number of reviews. The rating widgets found on the Google results pages are unique reviews and the average star rating given for each unique review applies the same principle (again: we do not use duplicate reviews across multiple platforms to inflate our star rating value). We do take unique reviews from different platforms and add them to our overall star rating score. We do this because some clients find it easier to leave a review on Facebook than they do on Google and we like to be flexible in the way we allow clients to leave feedback for services we've provided.

Hilsden Digital uses HTML, PHP and WordPress templates, frameworks and themes to build websites. We do not claim ownership of these templates, themes or frameworks in any way. When you pay us to create a website you are in-part paying for the framework we use to build your website, moreover, you are paying for our knowledge of content optimisation, SEO, Analytics, technical troubleshooting and Google AdWords. In addition to this Hilsden Digital provides ongoing website support whereby we'll make text, image and marketing related changes to your website to help you attract more business until such a time where you decide to get a website done elsewhere. Finally, we customise the templates, frameworks and themes we use to ensure they are well-optimised for search engines like Google and Bing and that their page speed is optimised for the upcoming algorithm update anticipated this Summer (2018).

Your Continued Protection:

Hilsden Digital has gone a step further with our dedication to user security, as of the 14th of August 2017 we now use an SSL certificate to encrypt any transmitted data that comes through our website (look in your browser bar for the green padlock) in a continued effort to provide useful and secure services to website visitors. Your security when using our site is paramount and if you are not satisfied with anything on our site, please do not hesitate to get in touch with us so we can put your mind at ease.