Having Trouble With Your Pay Per Click Advertising?


Hilsden Digital is here to help

If you feel like you're being let down by your current AdWords manager, Hilsden Digital are confident in our ability to turn things around for your business; enhancing your Google AdWords or Bing Ads campaigns by creating a well-structured account and updating your website with information-rich content to help sell the strengths of your business and improve chance of conversion. We can help you with:

  • Monthly Google AdWords campaign management
  • Optimise your existing AdWords account
  • Use visitor recording software to help you optimise your landing pages

Hilsden Digital doesn't deliver empty clicks to your website and is always striving to provide real-world results based on your digital advertising efforts; sending high-intent users who are ready to act on their search straight to your website or landing pages. Whether you're looking to generate more online purchases, bookings or sales we'll make sure your business shows up during at the right time, in front of the most interested audience.

One method we use to optimise accounts is the use of negative keywords; helping to reduce the overall losses in your monthly advertising budget and keeping less-interested clicks away from your website. This, in turn, increases the relevancy of your ads and who they are shown to - one step of many we take to ensure your business gets the growth it deserves!

Get Real-World Results From Our PPC Services

Our PPC onboarding process ensures that we understand your business which enables us to optimise your campaigns

Getting To Know Your Business Via Our Onboarding Questionnaire

One of the first steps we take is to gather as much information about your business as possible via an onboarding questionnaire; this gives us key insights into your business as well as ideas for revised written content.

In our experience, clients we've done work in the past, often have their website created in a way that's easy for them to understand, but may not necessarily communicate its strengths to the target audience. This is great for you as a business owner but often means your site visitors are left feeling confused by terminology and language that you've included for your own benefit.

Hilsden Digital can help you fix this and boost conversion rates through clearly written content.

Agree On Advertising Goals & Sign Advertising Agreement

Once we've agreed upon advertising goals we can begin the optimisation of your PPC campaigns, which are carried out on a rolling, month to month basis; we charge a fixed fee for this management service or a percentage for accounts with greater monthly spends.

You sign an agreement with us to have your campaigns managed each month and (if you feel like moving on) you can cease your partnership with Hilsden Digital by giving us one month's notice (this way you're not tied down by a long-term contract).

Send Out Access Request Documents

Once we've collected information about your business we then request access to important logins like Google Analytics and Google AdWords.

We collect these logins via an additional document to prevent needless back and forth in the future; this way we can get started as soon as you get the information over to us.

Begin The Optimisation Of Your Pay Per Click Campaigns

Armed with the information provided in your onboarding questionnaire and access request documents, we'll begin carrying out optimisations to your campaigns.

We'll set up conversion tracking, call tracking and any other insights you'd like to know about in the Google Analytics and AdWords interfaces. This information is then presented to you at the end of the month in an easy to interpret marketing report.

Ongoing Monthly Management & Reporting

As we move forward together, we'll make continual improvements to your account (with your say-so) and gather more users insights to discover how your website is being used via smart recording software called Hotjar.

With this information, we'll fix any glaring issues and further optimise your website and PPC campaigns to ensure you're getting the healthiest return for your investment.