Helping Local Businesses Grow Online
Our digital initiative aims to help local businesses modernise their digital presence by offering discounted rates for our web design, redesign and website optimisation services. This initiative is available to companies in Bury, Cambridge, Ely and Newmarket, and those in the outlying areas.
Why Does Responsive Web Design Matter?
Google and Bing have made several large updates since 2015 to mobile ranking factors based on a website's responsiveness.
In short: responsive (or mobile-friendly) design now can positively impact your website's ability to rank in Google for keywords.
Responsive or mobile-friendly web design is essential.
Accessing your website using different devices.
What Is A Local Search Listing?
Google and Bing provide free search listings for local businesses.
They appear when a user searches for services followed by a location name.
What Are The Benefits of Local Search Listings?
Local search is highly targeted and often delivers customers to your business or premises within one day.
Local searchers are primarily interested in your details and how to find you; name, address and your contact phone number are the most sought after pieces of information.
18% of local mobile searches lead to a sale within one day
This highlights the importance of having a responsive website and consistent local search information.
Digital Initiative Goals
Work with and help local businesses to improve their visbility across search engines like Google and Bing.
By offering discount to Newmarket-based businesses, we aim to promote real world growth through highly optimised websites and search listings.
Faster Website Load Times
Faster page load times improve user experience.
Increasing Search Engine Visibility
Appear for searches relevant to the nature of your business.
Accessible and easy to use website across smartphones, tablets and computers.
Clear Service Information
Easy to understand information and navigation.
Website Help For Local Businesses
Help local businesses establish a strong digital presence without breaking the bank
If your business is based in Newmarket, we'll apply a discount to any web design or redesign that you order through Hilsden Digital.
15% off website design costs (up to a value of £2000)
This incentive is in place to help local businesses get a better deal, support growth and gain more custom from online searches.
Free initial consultation (worth £100!)
We'll sit down and find out what you'd like to achieve and then provide you with recommendations and actionable advice at no cost.
Here Are Some Local SEO Stats to Highlight The Importance of Local Search Listings
Here are some local seo stats that highlight the importance of having a well optimised listing. These stats have been taken from Search Engine Land. While these stats pertain to a US based audience, the principles still apply to any local business regardless of physical location.
Local Search Gets People Through Your Door
Local searches lead 50% of mobile visitors to visit stores within one day.
Business Information Is Vital
More than 60% of consumers have used local information in ads.
Reviews Create Trust
88% of consumers trust online reviews as much as personal recommendations.
Information Uniformity Is a Must
Business address/location is the primary piece of information sought by local searchers.
Another Reason to Go Responsive
18% of local mobile searches lead to a sale within one day.
Consumers Browse Using Smart Phones
50% of mobile users prefer a mobile browser to a mobile app.