Case Study - Shire Financial Services

Shire Financial Services provide mortgage advice throughout Cambridgeshire and were looking to update their website having faced numerous issues with their previous marketing agency. Hilsden Digital helped Shire secure ownership of their domain which was being contested by their old company and has helped them created a new search engine-ready website that's accessible across multiple devices.

An Old, Outdated Website

Shire's old website had many active duplicate content errors, a broken contact form and incorrect URL structures which were preventing the website from appearing more prominently on search engine results pages. By identifying key SEO problems and working with Shire Financial Services to make numerous revisions to the framework we were able to create an accessible website that removed hundreds of SEO errors.

Shire's New Website

Shire's new website is accessible across multiple devices and is well-optimised for search engines like Google and Bing. Hilsden Digital continues to carry out content updates (included in the website's cost) for free for Shire Financial Services as financial organisations are required to update legal copy throughout the course of the year. Shire Financial Services have received compliments on how professional their new website looks in addition to their praise of Hilsden Digital's services.

Hilsden Digital Has Helped Shire Financial Services Gain Control Of Their Domain

The main issue upon starting Shire's new website was the pushback received from their previous marketing agency. Hilsden Digital helped Shire Financial Services regain control of what was rightfully theirs.

Search Engine Optimisation

By removing duplicate content errors, adding canonical URLs and applying thorough technical on-page optimisations Hilsden Digital has helped Shire gain search rankings in addition to creating Google Analytics filters to provide them with accurate website data.

Mobile-Friendly Design

The new mobile-friendly website we've helped create for Shire Financial Services is accessible across multiple devices an no longer has text that spills over across the page when viewed on a smartphone or tablet; helping more users access the website without issues.

Legal Compliance

Hilsden Digital helps Shire to make compliance changes to their website which are required by law as they are a financial organisation (regulated by the FCA) and have often complimented Hilsden Digital on our ability to make changes on the same day they are requested.