Initial Problems & Troubleshooting


Redline initially faced a lot of user experience related issues; poor server load times, broken page links, poor on-page SEO and written content that needed reworking to address customer needs. By filtering out spam referral traffic in Google Analytics, Hilsden Digital has helped provide Redline Car Storage with clear data to help them better attract in clients to their dehumidified car storage facility.

The Improvements


Hilsden Digital has helped Redline resolve server load time issues by helping them migrate to a new web hosting company, optimised their page speed for Google ahead of the algorithm update due later this year, added conversions in Analytics to help them track goal completion metrics, updated their written content to better cater for end-user needs and provided them with a robust, well-optimised AdWords campaign. In addition to this we updated spam filters within their email inbox as they were incorrectly sending perfectly good leads into the spam folder.

Results

  • +2.64% sessions
  • +12.35% average session duration
  • +25.47% pageviews
  • -53.21% bounce rate
  • +22.23% pages per session
  • +22.23% growth in sales