Case Study - Adams and Eden Restoration Builders

A building firm looking to increase its customer base after experiencing bits of work here and there with no Analytics or AdWords tracking in place. Hilsden Digital created a well optimised AdWords campaign to attract new clients to this building restoration business by regularly with the owners to find out if the enquiries they were getting were the right sort of jobs they needed to expand their business.

The Old Adams and Eden Website

The old version of the Adams and Eden website wasn't mobile friendly; struggling to display correctly on smartphones and laptops, and it didn't contain an active contact form for website visitors to use. The SEO on the website was lacklustre and the feedback they received regarding their Google AdWords campaign was that "they were on page one". No goals were tracked in Google Analytics or AdWords to measure the success of organic and paid search efforts, and there was no Search Console setup for the account.

The New Adams and Eden Website

The new Adams and Eden Restoration website is easier to read across smartphones, laptops and computers; with intuitive navigation and active contact forms. The organic search optimisations carried out by Hilsden Digital have helped Adams and Eden appear at the top of Google's local search packs in addition to searches for high-value keywords like 'builders newmarket', 'builders in suffolk', 'bathroom fitters', and numerous other local keywords. Their paid search account was optimised through regular feedback and accounted for 44% of business via website enquiries and 18% of the organic enquiries, meaning that Hilsden Digital was responsible for over 62% of business which came through website contact form enquiries during the year 2016.

Hilsden Digital Has Helped Adams And Eden Achieve Their Best Year On Record

The feedback we have received from Doug and Tom has been overwhelmingly positive. It gives us a great sense of pride when we get feedback like this after they felt so let down in the past.

Google AdWords Optimisation

Working with Doug and Tom we collected feedback on the types of enquiries they liked, and those that they couldn't work. We removed terms like 'loft conversions suffolk' and reallocated campaign budget to jobs where they got a healthier margin.


Adams and Eden have on-page optimisations for search engines like Google and Bing and the guys regularly get enquiries from local SEO terms to help them establish their brand as the go-to authority in local building companies.

Analytics and Content

Hilsden Digital continues to carry out content updates for free because they had their website done with us (we offer lifetime website updates while Hilsden Digital is in charge of their marketing). We've also managed to filter out ghost traffic sources in Analytics.