The old version of the Adams and Eden website wasn't mobile friendly; struggling to display correctly on smartphones and laptops, and it didn't contain an active contact form for website visitors to use. The SEO on the website was lacklustre, and the feedback they received regarding their Google AdWords campaign was that "they were on page one". No goals were tracked in Google Analytics or AdWords to measure the success of organic and paid search efforts, and there was no Search Console setup for the account.
The new Adams and Eden Restoration website is more natural to view across smartphones, laptops and computers; with intuitive navigation and active contact forms. The organic search optimisations carried out by Hilsden Digital have helped Adams and Eden appear at the top of Google's local search packs in addition to searches for high-value keywords.